Librado Wright has worked as the General Manager of DG Call Sales Solutions since he moved back to his home country of Jamaica and he is often tasked with using his expertise in the field to help train new employees. Good sales training is difficult at the best of times, so try to make use of these techniques to give yourself the best chance of helping your employees develop professionally.
Relate To Personal Experience
Every lesson that you teach a sales professional needs to be related to a real-life situation so that you can more ably demonstrate why the lesson is important. The best way to do this is to consider moments in your career when the advice you provide would have proven useful to you, so that you can talk about what you may have done differently based on your experiences.
Emphasize Customer Service
Working in sales isn’t all about hitting targets and learning about the product. A large part of the job is providing excellent customer service to the people you speak to. Employees need to understand the importance of remaining professional and speaking to the customer in the right way, so make this a core point in your training program.
Be Flexible
Librado Wright notes that it is important to provide guidelines to your salesforce, but you must also recognize that each of your employees brings something new to the table. Encourage experimentation within the sales presentation to help your team members grow professionally.
Relate To Personal Experience
Every lesson that you teach a sales professional needs to be related to a real-life situation so that you can more ably demonstrate why the lesson is important. The best way to do this is to consider moments in your career when the advice you provide would have proven useful to you, so that you can talk about what you may have done differently based on your experiences.
Emphasize Customer Service
Working in sales isn’t all about hitting targets and learning about the product. A large part of the job is providing excellent customer service to the people you speak to. Employees need to understand the importance of remaining professional and speaking to the customer in the right way, so make this a core point in your training program.
Be Flexible
Librado Wright notes that it is important to provide guidelines to your salesforce, but you must also recognize that each of your employees brings something new to the table. Encourage experimentation within the sales presentation to help your team members grow professionally.